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Campari

Campari is a bright red Italian liqueur that has a unique bitter and herbal flavor. It is made from a secret blend of herbs and spices, giving it a complex and distinct taste. Campari is commonly used in cocktails and mixology, adding depth and complexity to drinks. Its vibrant color and bitter profile make it a favorite among mixologists, who often use it in classic cocktails such as the Negroni or spritz. Campari's versatility makes it a must-have ingredient for any well-stocked bar, adding a sophisticated touch to any cocktail.
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Spirit > Campari
Origin
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Italy
Invented
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1860
Strength
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28%
View the top 10 Campari cocktails

With Campari you can make

Boulevardier

Negroni

Negroni Sbagliato Pitcher

Best Man

Lucien Gaudin

Colombo

Roman Holiday

Spritz Al Bitter

Six Cylinder

Old Pal

We've got 33 cocktails that can be made with Campari.

Find out what to make with Campari

View all Campari cocktails
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Q&A

ORIGINS_HISTORY

Who invented Campari, and when was it first introduced?

Campari was created by Gaspare Campari in Novara, Italy, in 1860. Gaspare was a master drink maker who developed the original formula, which remains a closely guarded secret to this day. The distinctive red aperitif quickly became popular and has since become an iconic Italian beverage known worldwide for its unique bitter taste and versatility in cocktails.

INGREDIENT_SUBSTITUTIONS

What can I use as a substitute for Campari in a cocktail?

If you're looking for a substitute for Campari in a cocktail, consider Aperol for a slightly sweeter and less bitter taste, or Gran Classico if you desire a similar bitterness with a different herbal complexity. Cynar, another Italian bitter liqueur but with artichoke as its predominant flavor, can also serve as an interesting alternative, offering a unique twist on traditional recipes.

SERVING_SUGGESTIONS

What are some classic cocktails that feature Campari?

Campari is a key ingredient in several classic cocktails. The Negroni, made with gin, Campari, and sweet vermouth, is perhaps the most famous. The Americano (Campari, sweet vermouth, and club soda) and the Spritz Veneziano, also known as an Aperol Spritz when made with Aperol instead of Campari, are other popular choices where Campari's unique flavor shines.

PREPARATION_TECHNIQUES

How should Campari be stored to maintain its flavor?

To preserve the flavor and quality of Campari, it should be stored in a cool, dark place away from direct sunlight and drastic temperature changes. While refrigeration is not necessary, keeping it at a consistent, moderate temperature helps maintain its distinctive taste. Once opened, the bottle can be tightly sealed and stored in the same manner, as Campari doesn't typically expire due to its alcohol content, but its flavor may wane over a long period.

CULTURAL_SIGNIFICANCE

How has Campari contributed to Italian culture and lifestyle?

Campari has played a significant role in Italian culture and lifestyle not just as a beverage, but as a symbol of Italian sophistication and style. Its association with art, fashion, and cinema has further solidified its status. Campari has sponsored and been featured in numerous art and film projects, promoting Italian elegance around the world. The ritual of the aperitivo, often featuring Campari-based drinks, is a cherished Italian tradition, highlighting the liqueur's role in fostering social connections and culinary enjoyment.

Ingredients like Campari

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